Everywhere you look, corporate investments in social media are on the rise. However, increased investment in social also comes with increased compliance risk. Regulators recognize social media as a public communication channel subject to existing earnings disclosure, truth in advertising, and data privacy regulations. These requirements are designed to protect consumers from being misled or defrauded.
A host of structural factors make social media compliance far more challenging than other more tightly controlled public communications channels such as press, Web site, print advertising, etc. Just a few of these factors include culture, pace, scale, and complexity.
Download this whitepaper to learn more about:
- The social media compliance landscape
- Unique factors that make social media compliance challenging
- Recommendations for a successful social compliance program